Privacy Policy

                                                                                 9.30.16

Advantage Acre®

Privacy Policy

This Privacy Policy establishes the terms by which AgReliant Genetics uses and protects your personal information and agricultural data through use of the Advantage Acre® website and associated applications, products, and services, including premium services offered by Advantage Acre+ (collectively “Advantage Acre”).

AgReliant Genetics” means AgReliant Genetics, LLC® and includes the following brands: AgriGold®, Eureka Seeds®, Great Lakes Hybrids®, Golden Acres Genetics®, LG Seeds®, Producers Hybrids®, Wensman®, and PRIDE Seeds®.

You,” “your,” and “User” as used in this Policy refer to the person or entity that signs up to use Advantage Acre.  If the User is a corporation, company, partnership, or other multiple person entity, the person signing up for Advantage Acre represents that they are authorized to do so on behalf of such entity.

The Information AgReliant Genetics Collects

While using  Advantage Acre, you agree to provide the following types of information:

Personal Information”:  Personal Information may include your name, your company’s name, address, phone number, email, age, and payment information.

Ag Data”:  Ag Data means various categories of information collected on your farm as described by Ag Gateway (aggateway.org), including:

Land data:  tillage, water management, soil fertility, environmental data, geospatial information, and field boundary information.

Agronomic data:  seed data, planting data, yield data, disease and pest management data, and crop nutrition data.

These categories are not exclusive but provided to inform you of the types of information Advantage Acre may collect from you.  These definitions may change from time-to-time.  Ag Data may be manually uploaded by you to Advantage Acre or automatically uploaded if you have configured automatic uploading through a third party service provider.  AgReliant Genetics has no control over how third party service providers use your Ag Data or protect your privacy.

Use of Personal Information

AgReliant Genetics may use your Personal Information only for the following purposes: to record your registration; to customize the advertising and content you see; to fulfill your requests for products and services; to improve the content and overall look and feel of Advantage Acre website and services; for AgReliant Genetics’ marketing purposes; and to contact you, when necessary.

AgReliant Genetics may also share your Personal Information  with companies that provide support services to us (such as printers, e-mail providers, analytics providers, web hosting providers, call center/chat providers, payment processors, data enhancement services, or fraud prevention providers) or that help us market our products and services. These companies may need information about you in order to perform their functions. AgReliant Genetics will not share, sell, rent or otherwise distribute your Personal Information with outside parties, except to provide products or services you’ve requested through Advantage Acre, to receive support services from our service providers (as described immediately above), in response to a validly-issued subpoena or court order, when necessary to exercise our legal rights, upon your request, or to contact you, when necessary.

Use of Ag Data

AgReliant Genetics believes that you are the owner of your Ag Data.  AgReliant Genetics has created a Data Sharing Agreement that defines Aggregated Data and establishes how your Ag Data may be aggregated, shared with, or transferred to AgReliant Genetics, Trusted Advisors, and other third parties.

Cookies

AgReliant Genetics uses cookies to remember certain user information. This allows users of the Advantage Acre website to avoid logging in multiple times. You may disable or refuse to accept cookies by changing the preferences or settings on your web browser. If you choose to disable cookies, you will still be able to use Advantage Acre, however, you may not be able to fully take advantage of certain functionality features. Cookies do not collect Personal Information.

User Data

AgReliant Genetics may collect and use IP addresses to analyze trends, administer the website, track usage patterns, design improvements, and other purposes associated with use of the Advantage Acre website and other platforms.  IP addresses are not linked to your Personal Information.

Data Security

To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, AgReliant Genetics has established appropriate physical, electronic, and managerial procedures to safeguard and secure the Personal Information and Ag Data collected from you.  AgReliant Genetics will notify you by email if AgReliant Genetics has reason to believe that your Personal Information or Ag Data was unlawfully accessed by a third party.

Information Deleted Upon Termination 

Upon termination of your Advantage Acre account for any reason, Advantage Acre shall retain a copy of your Ag Data for a period of ninety (90) days.  At the conclusion of the ninety-day (90) period, your Ag Data will be deleted.  Any Aggregated Data will not be deleted. Your account access will cease upon termination, except for the ability to retrieve your Ag Data consistent with the terms of this Policy.

Changes to this Privacy Policy

This Policy is subject to change at any time.  In the event of a change in policy, you will be notified upon log in and asked to consent to any changes.

Notice

If you have any questions or concerns with this Policy, you may notify legal@agreliant.com.